Element 1 of the Drivers of Change model: The External Environments
Element 1: External Environment:
Dr. Westbrook explains that the external environment element includes all external issues, and includes competitors, customers, suppliers, regulators, local community, and possibly others.
However, for some people it seems that splitting the external environment into two parts, international and domestic, helps to stress today's international environment. In the Westbrook Stevens Model, the two parts of the external environment address the following:
Element 1a: External Environment, International: In today's world, the "world" is important. Many of the same sub-elements as the domestic environment can be found internationally, and could be viewed as those people, systems, and conditions surrounding the organization on the international level.
Element 1b: External Environment, Domestic: The domestic external environment of an organization can be viewed as those people, systems, and conditions surrounding the organization on the national, state, county, city and community level. It consists of any external issue that is not international in scope and is not a "part of" or "internal to" the organization. The external environment's sub-elements can be viewed at the macro level as well as the micro level and would include all of the Westbrook Model sub-elements and possibly also include the following:
These yellow boxes are not placed under the headings of International or Domestic for strategic reasons. They just better fit on the slide this way. The point of the slide is this...each of the subheadings can related to either Domestic or International issues.